Download Communication for Rural Innovation: Rethinking Agricultural by Cees Leeuwis PDF

By Cees Leeuwis

This significant e-book is the re-titled 3rd version of the super good acquired and conventional Agricultural Extension (van den Ban & Hawkins, 1988, 1996). development at the prior versions, communique for Rural Innovation continues and adapts the insights and conceptual versions of worth this day, whereas reflecting many new principles, angles and modes of pondering pertaining to how agricultural extension is taught and carried via today.Since the former version of the e-book, the quantity and kind of companies that practice communicative ideas to foster swap and improvement in agriculture and source administration has turn into even more assorted and this publication is geared toward those that use conversation to facilitate swap in agriculture and source administration. communique for Rural Innovation is key examining for procedure facilitators, communique department group of workers, wisdom managers, education officials, specialists, coverage makers, extension experts and executives of agricultural extension or study firms. The e-book is additionally used as a complicated creation into problems with communicative intervention at BSc or MSc point.

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Example text

Essentially, this means that effective, societal problem solving involves the bringing about of new patterns of co-ordination between different sets of people and their natural environment. As Röling (2002) has argued, it is an illusion to think that such patterns can be brought about through the technological solutions and market mechanisms that tend to be proposed with reference to the biophysical and economic sciences. First and foremost, new forms of human co-ordination require novel, and at least partly shared, modes of thinking as well as agreements between societal stakeholders on how to organise things differently.

1999 – write of communication specialists, communication workers or change agents instead. 2 Different types of communication services and strategies In practice, communication for innovation can take many forms, not just in terms of the methods and techniques used (see Chapter 13), but also with regard to the wider intervention purpose, which again relates closely to the assumed nature of the problematic situation. Depending on the situation, the problem may, for example, be regarded as ‘a lack of adequate technology’, ‘conflict over collective resources’, ‘lack of organisational capacity’ or as ‘an individual farm-management problem’.

Innovations’ here are ‘novel working wholes’ (see Chapter 1; Roep, 2000) that involve a variety of practices and multiple actors. Often innovations have technological components, but some are more ‘policyoriented’ such as novel market arrangements, new government regulations and/or alternative forms of organisation. The main purpose of this type of communication service, then, is to arrive at appropriate and coherent innovations in the face of certain challenges and/or problems. Due to the collective nature of innovations, this communication service usually requires the bringing together of various stakeholders in group sessions and/or semi-permanent ‘platforms’ (Röling, 1994a).

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