By Joshua Porter
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Additional info for Designing for the Social Web
Internet users. com an analytics company, shows of all o n l i n e t i m e in t h e U . S . T h a t ' s h o w m a d people insane! Blogs! In addition to t h e big name sites above, there are an estimated 100 million blogs on the web. 17 By the time this book is published, the number of blogs on the web will be over 100 million. LS Technorati Weblsgs Cumulative: March 2003 - March 2007 72. 000,000 M,000,004 • 6*. qc4 I 60,000,090 3B. 5 O v e r 7 0 Million W e b l o g s T r s c k e d . Blogosphere growth remains strong with over l 2 Q k bfogs being created every day.
And, as Jeff's situation made perfectly clear, countless people are experiencing this alienation every day. Doc Searls, in The Cluetrain Manifesto, describes this alienation: In the twentieth century, the rise of mass communications media enhanced industry's ability to address even larger markets with no loss of shoe leather, and mass marketing truly came into its own. With larger markets came larger rewards, and larger rewards had to be protected. htmi 56 DESIGNING FOR THE SOCIAL WEB People Who Build Web Applications are Especially Vulnerable If you're building a web application, you are especially vulnerable to this growing alienation, for several reasons: • No face-to-face contact.
There is no way around it. So forget easy technological solutions. Technology might help you along the way, but it can't have conversations for you and it's no substitute for actual human interaction. Take, for instance, the following list of ten ways to build community created by Heather Champ, community manager at Flickr. Notice that not one of the ways Flickr builds community is about a feature. She never even mentions them! php CHAPTER 3 AUTHENTIC CONVERSATIONS 65 Ten Ways Flickr Builds Communities10 1.