By Prof. Dr. Andreas Meier, Dr. Henrik Stormer (auth.)
This textbook specializes in the contributors of the electronic price chain for eBusiness and eCommerce and dedicates a separate bankruptcy to each of them: eProducts and eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, in addition to eCustomer courting administration. as well as enterprise types and enterprise webs, electronic procurement and advertising and marketing methods reminiscent of digital negotiation techniques, safeguard questions with electronic signatures, in addition to digital provider dating administration and patron dating administration also are addressed. The themes are defined utilizing specific systems and descriptive examples in their program. A case learn describing the slow production of an digital webshop for DVDs is constructed over the process the book.
The booklet is intended for students of economics at universities and technical faculties; it's also appropriate for executives, venture leaders, and corporate specialists who care for the electronic price chain.
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Extra info for eBusiness & eCommerce: Managing the Digital Value Chain
3 Classiﬁcation of Business Webs According to Tapscott 35 a creative community aligned towards a goal. It therefore remains one of the most transitory and at the same time most innovative types of business web. 5 Distributor B-Web A distributor b-web is a distribution network that transfers material products, intangible products and services from the producer to the user. Distributors fulﬁll a distribution function, acting (for example) as a transportion company, electricity provider, ﬁnancial service, courier service and postal service, communications network operator, or logistics company.
Valuation of intangible product parts is a diﬃcult task, since no generally valid computation method exists for these components. The reason for this is that the ﬁrst copy is very expensive to produce, while additional copies can be produced at much lower cost. The development of a software package, for example, requires a large investment until a stable, up-and-running ﬁrst version is completed. However, it is relatively inexpensive to produce additional copies of software, even taking into account distribution costs.
Price diﬀerentiation can ﬂexibly adapt to changing market conditions. Moreover, differentiated prices allow consumer demands to be reconciled temporally, thus enabling the necessary resources and capacities to be optimized. Diﬀerentiated prices guarantee higher proﬁts in many cases. Consider Fig. 14. With a high pricing policy (option a) of 800 Euros as the unit price, only 3,000 products must be sold in order to make the same proﬁt as a low pricing policy (option b) of 300 Euros as the unit price, which requires 8,000 samples to be sold.