By Arvind Singhal, Michael J. Cody, Everett M. Rogers, Miguel Sabido
Entertainment-Education and Social switch introduces readers to entertainment-education (E-E) literature from a number of views. This designated assortment covers the historical past of entertainment-education, its functions within the usa and during the international, the a number of conversation theories that endure on E-E, and various learn tools for learning the consequences of E-E interventions. The editors contain remark and insights from favourite E-E theoreticians, practitioners, activists, and researchers, representing quite a lot of nationalities and theoretical orientations. Examples of powerful E-E designs and purposes, in addition to an schedule for destiny E-E tasks and campaigns, make this paintings an invaluable quantity for students, educators, and practitioners in leisure media experiences, habit swap communications, public wellbeing and fitness, psychology, social paintings, and different arenas desirous about suggestions for social swap. it is going to be a useful source ebook for contributors of governmental and non-profit enterprises, public future health and improvement execs, and social activists.
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Additional info for Entertainment-Education and Social Change: History, Research, and Practice
The Population Media Center, an NGO headquartered in Burlington, Vermont, has E-E initiatives underway in Ethiopia, Philippines, Sudan, and Swaziland (see the William Ryerson and Negussie Teffera chapter in this volume). The entertainment-education strategy has been widely invented and recreated by media professionals in various countries. Notable is the work of the Soul City Institute for Health and Development Communication in South Africa, Media for Development Trust in Zimbabwe, Africa Radio Drama Association in Nigeria, Puentos de Encuentro in Nicaragua, Minga Peru in Peru, and the Netherlands Entertainment-Education Foundation in the Netherlands.
NATIONAL TELEVISION While in New York, I was immersed in work with television both in New York and Hollywood, where the BFC also had ofﬁces. I worked as the NCC’s ofﬁcial liaison with CBS News. In those years, CBS mounted some highly creative religious programs on Sunday morning, led by a CBS News Vice President, Miss Pamela Ilott. She was a unique mix of creativity, innovation, and management. Two events stand out from those years. The ﬁrst was a 30-minute drama written for a summer series on religion and the arts.
1 million (12%) reported a positive change in sexual behavior four months after the broadcasts began. ) (personal correspondence, Lori McDougall, December 9, 2002). 11 12 SINGHAL AND ROGERS INCREASING THEORETICAL VIGOR AND SOPHISTICATION Barring some exceptions, the dominant theoretical basis for most E-E research in the past was Bandura’s social learning theory (also called social cognitive theory). Today, connections are formed by entertainment-education with additional theories, involving a wider range of communication scholars.