By Nikolaus Mohr, Gerhard P. Thomas
This booklet serves as a consultant for firms to discover the trail from conventional media to the hot global of interactive broadband media. the foremost problem is to base critical destiny investments on trustworthy company versions. This publication bargains a entire set of suggestions and techniques for the interactive broadband realm, grounded in appealing provider choices and purchaser personal tastes. The authors clarify and examine the interplay of broadband applied sciences, its tactics and the top buyers' perspective. while they supply present examples of profitable long term enterprise versions. by means of making use of Accenture's attempted and verified Get viewers / promote viewers idea, businesses can verify their place within the interactive broadband price chain and optimize their options for that reason.
Read Online or Download Interactive Broadband Media: A Guide for a Successful Take-Off PDF
Similar nonfiction_8 books
One of many actions of the Ettore Majorana Centre for ,Scientific tradition is the foreign complicated examine classes on medical subject matters that are of specific relevance this day. The Centre is found in Erice, a mountain city within the province of Trapani in Sicily. at this time over seventy faculties of the Centre are energetic, protecting annual or biennial classes, in order that approximately 40 classes are equipped every year.
Numerical Simulation of Oscillatory Convection on Low-Pr Fluids: A GAMM Workshop
For the final ten years, there was an ever-increasing wisdom that fluid movement and shipping techniques motivated by means of buoyancy are of curiosity in lots of fields of technology and know-how. specifically, loads of examine has been dedicated to the oscillatory behaviour of metal melts (low-Pr fluids) as a result very an important influence of such stream oscillations at the caliber of becoming crystals, semi-conductors or metal alloys, for complex expertise purposes.
Clusters and Superclusters of Galaxies
Clusters and superclusters of galaxies are the most important gadgets within the Universe. they've been the topic of extreme observational experiences at a number of wavelengths, from radio to X-ray which has provoked a lot theoretical debate and complex our realizing of the hot evolution of the large-scale constitution of the Universe.
- Dietary ω3 and ω6 Fatty Acids: Biological Effects and Nutritional Essentiality
- Bacterial, Phage and Molecular Genetics: An Experimental Course
- Immunobiology of Proteins and Peptides VIII: Manipulation or Modulation of the Immune Response
- Supramolecular Structure and Function
- Value Distribution of Holomorphic Maps into Compact Complex Manifolds
Extra resources for Interactive Broadband Media: A Guide for a Successful Take-Off
Sample text
Customer Relationship Content Gets Networked Content Gets Personalized Content Gets Everywhere Acce•sabJ& Everywhere Search Fune1Jons, Content-Directory · • • • Broadband Digital Rights Management Content Security New Business Models • Permission Marketing • T-Commerce • Pervasive Digital Content • Advertising Reinvention • Content Pushed to Edge • T umer Services • Thin Internet Capable Devices Chart 13: Development of Content Aggregation and Customer Relations In a few years , when we turn on the idTV in the morning , we will see the news the way we configured our aggregator.
The main aim is not to discuss content production in general but to concentrate on the specific issues related to the production of interactive broadband content. 1 Interactive Broadband Content Production The production of attractive content forms the basis for each and every media company. Attractive content is what is needed in order to attract the customers: Magazines need to fascinate readers with their front pages, Internet sites are faced with an extreme battle for eyeballs, and free television broadcasters try to attract their key audience via movies, popular TV series and new formats, to name just a few examples.
G. medicine, law, architecture) - who are searching for specific information they necessarily need and are willing to pay for it. These types of broadband services are seldom requested and only by persons with a special interest but at the same time promise relatively high turnover due to the willingness of end customers to pay. Quantity: the second group on the lower right-hand side is also prospering, again due to the customers' willingness to pay for the services they are using. The difference to the categories presented before is that the content being requested does not fit the category "need to have"- it is only "nice to have".