By Nikolaus Mohr, Gerhard P. Thomas
This booklet serves as a consultant for firms to discover the trail from conventional media to the hot global of interactive broadband media. the foremost problem is to base critical destiny investments on trustworthy company versions. This publication bargains a entire set of suggestions and techniques for the interactive broadband realm, grounded in appealing provider choices and purchaser personal tastes. The authors clarify and examine the interplay of broadband applied sciences, its tactics and the top buyers' perspective. while they supply present examples of profitable long term enterprise versions. by means of making use of Accenture's attempted and verified Get viewers / promote viewers idea, businesses can verify their place within the interactive broadband price chain and optimize their options for that reason.
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Extra resources for Interactive Broadband Media: A Guide for a Successful Take-Off
Customer Relationship Content Gets Networked Content Gets Personalized Content Gets Everywhere Acce•sabJ& Everywhere Search Fune1Jons, Content-Directory · • • • Broadband Digital Rights Management Content Security New Business Models • Permission Marketing • T-Commerce • Pervasive Digital Content • Advertising Reinvention • Content Pushed to Edge • T umer Services • Thin Internet Capable Devices Chart 13: Development of Content Aggregation and Customer Relations In a few years , when we turn on the idTV in the morning , we will see the news the way we configured our aggregator.
The main aim is not to discuss content production in general but to concentrate on the specific issues related to the production of interactive broadband content. 1 Interactive Broadband Content Production The production of attractive content forms the basis for each and every media company. Attractive content is what is needed in order to attract the customers: Magazines need to fascinate readers with their front pages, Internet sites are faced with an extreme battle for eyeballs, and free television broadcasters try to attract their key audience via movies, popular TV series and new formats, to name just a few examples.
G. medicine, law, architecture) - who are searching for specific information they necessarily need and are willing to pay for it. These types of broadband services are seldom requested and only by persons with a special interest but at the same time promise relatively high turnover due to the willingness of end customers to pay. Quantity: the second group on the lower right-hand side is also prospering, again due to the customers' willingness to pay for the services they are using. The difference to the categories presented before is that the content being requested does not fit the category "need to have"- it is only "nice to have".