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By Zygmunt Bauman

We're spurred into motion by way of our issues and fears; yet all too frequently our motion fails to handle the genuine motives of our concerns. while attempting to make feel of our lives, we have a tendency to blame our personal failings and weaknesses for our discomforts and defeats. And in doing so, we make issues worse instead of higher. moderate beings that we're, how does this take place and why does it move on happening?

These are the questions addressed during this new booklet through Zygmunt Bauman - essentially the most unique and perceptive social thinkers writing this present day. For Bauman, the duty of sociology isn't really to censor or right the tales we inform of our lives, yet to teach that there are extra ways that our lifestyles tales could be instructed. through bringing into view the numerous complicated dependencies invisible from the vantage element of personal adventure, sociology might help us to hyperlink our person judgements and activities to the deeper factors of our problems and fears - to the methods we are living, to the stipulations lower than which we act, to the socially drawn limits of our mind's eye and ambition. Sociology might help us to appreciate the approaches that experience formed the society during which we are living this present day, a society during which individualization has develop into our destiny. And sociology may also support us to work out that if our person yet shared anxieties are to be successfully tackled, they should be addressed jointly, real to their social, now not person, nature.

The Individualized Society can be of significant curiosity to scholars of sociology, politics and the social sciences and arts quite often. it's going to additionally attract a broader variety of readers who're drawn to the altering nature of our social and political existence at the present time.

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The Individualized Society

We're spurred into motion by means of our issues and fears; yet all too frequently our motion fails to deal with the real motives of our concerns. whilst attempting to make feel of our lives, we have a tendency to blame our personal failings and weaknesses for our discomforts and defeats. And in doing so, we make issues worse instead of greater.

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Some regions (Upper Austria, Tuscany and even Poland) have decided to reject GM crops. ) account for a significant proportion of A Concrete Utopia Si public spending (12% of GDP in France), and can therefore be used to popularize the idea of converting the whole economy to ecology. Adapting their terms and conditions would be enough to encourage their beneficiaries to adopt good environmental practices (Canfin 2006: 72). Local authorities can ensure that the establishments under their control rely primarily on local firms and suppliers (Chambéry), insist that public canteens and restaurants use biological agricultural produce (Lorinet, Pamiers), use mechanical or thermal weeding techniques, and not pesticides, to maintain public spaces (roadside verges and green spaces), as they have done in Rennes, Grenoble and Muihouse, and use compost instead of chemical fertilizers (Hulot 2006: 170).

The desire to travel and a taste for adventure are no doubt part of human nature. They are a source of enrichment that must not be allowed to dry up, but the tourist industry has transformed legitimate curiosity and educational inquisitiveness into a consumerist consumption that destroys the environment, culture and social fabric of the A Concrete Utopia 39 'target' countries. ling further and further, faster and faster, and more and more often (and always for less) is a largely artificial need that has been created by 'supermodern' life, exacerbated by the media and stimulated by travel agencies and tour operators, and it must be revised downwards.

When it comes to 'consumption', the dividing line between an instrumental usage that respects individuals and an instrumentalization that does not is both tenuous and problematic. The existence of efficient forms of reciprocity marks all the difference between the two forms. This is one of the many challenges that a democratic society always has to face. Hence the importance of conviviality. Conviviality, which Ivan Illich (1972) borrows from the great eighteenth-century French gourmet Brillat-Savarin,'° is designed to reknit the social bond that has been unravelled by what Arthur Rimbaud called the 'horrors of economics'.

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